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Recurso libre

27th International Congress of Applied Psychology
Glăveanu, Vlad; EJOP Editor

Formato:	info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion
Enlaces:	11-16 July 2010 Melbourne, Australia ICAP 2010 will be the first International Association of Applied Psychology (IAAP) Congress to be held in the Southern Hemisphere and the Australian Psychological Society (APS) is delighted to be hosting this prestigious, global event.…
Fecha:	2009-11-29
Recurso:	Europe's Journal of Psychology

Recurso libre

Effect of Consumers Mood on Advertising Effectiveness
Owolabi, Ademola B.; Department of Psychology, University of Ado-Ekiti, Nigeria

Formato:	info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion
Enlaces:	It is a fact that mood-state knowledge is of particular relevance for the understanding of consumer behavior. The belief that it may be affected by the content of marketing communication and the context in which these communications appear was the…
Fecha:	2009-11-29
Recurso:	Europe's Journal of Psychology