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51.
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Marketing, Management, and Competitive Strategy in the Cultural Industries
Finn, Adam; University of Alberta - McFadyen, Stuart; University of Alberta - Hoskins, Colin; University of Alberta
| Formato: |
info:eu-repo/semantics/article, research-article, info:eu-repo/semantics/publishedVersion |
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Abstract:
As the cultural industries come under increasing competitive pressure, industry organizations cannot afford to focus exclusively on creative and artistic concerns. They have to allocate their resources to projects where there is a real market demand, and must conduct…
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| Fecha: |
1994-03-01 |
| Recurso: |
Canadian Journal of Comumunication |
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