Today marketers are much interested in finding factors influencing attitude towards advertising. Past researches suggest that individuals use advertisement for three basis purposes viz. information seeking, entertainment, social expression and may influence attitude towards advertising. This research investigates the influence…

In the day to day business operations of the industry depend on the technology advancements, because of heavy competition between the industries such as manufacturing, sales, software development, etc. Hence a complete control is required for these business processes. This…

Ethnography is an in-depth study. In social science it has played a great role for understanding of human actions. Human reality is likely to be seen through ethnographic measurement. Human society is enlightened under the study of ethnography. It is…

This paper is an attempt to study the two stage flow shop scheduling problem in which the processing time and independent set up times of the jobs are associated with probabilities to minimize the rental cost under restrictive rental policy…

Service quality is becoming more crucial for banks to maintain their market shares. This study tries to identify the perception of customers of banks through the relationship of five factors along with the demographic characteristics of customers. A total of…

The labor force all around the world is becoming increasingly diverse. Thus, organizations that can manage employee diversity effectively gain a competitive advantage. In such organizations diversity training is a necessity. Diversity training helps managers understand and value individual differences…

The study examined the relationship between the multidimensionality of servicescape and customer patronage. Three hypotheses were formulated .To test these possibilities, a survey with 104 participants selected from six hotels in the city of Accra was undertaken. It was found…

This paper aims to analyze the different factors on coworker support on creation of organizational culture. The examined factors are comprised of different aspects of coworker support behavior in an organizational context. This study is a model development study. Based…

In this article the relationship between the firms competencies and their performance is examined. When review the importance of current or potential competencies the managers have a clear interest in finalizing that where these qualities will lead you to choose…

This study investigated the impact of financial incentives and rewards on employee’s commitment. A total of 100 employees from the Private Sector Banks, Public Sector Banks, Islamic Banks and Microfinance Banks at Bahawalpur that includes 71 male and 29 female.…