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Relationships Between Librarians and Faculty Still Need Further Investigation
Badia, Giovanna; McGill University, Schulich Library of Science and Engineering
Montreal, Quebec, Canada
| Formato: |
info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion, , evidence summary |
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Objective – To examine how the Key Mediating Variable (KMV) model of Morgan and Hunt’s Commitment-Trust Theory of Relationship Marketing can be used to look at the relationships between librarians and faculty as reported in the literature. Relationship marketing stresses…
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| Fecha: |
2012-09-13 |
| Recurso: |
Evidence based Library and Information practice |
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