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Strategies for Effective Product Placements in Taiwanese Idol Dramas
Chen, Pin-Chun; National Chiao Tung University, Taiwan - Lin, Hui-Fei; National Chiao Tung University, Taiwan - Yeo, Benjamin; Argyros School of Business and Economics,
Chapman University CA, USA
| Formato: |
Peer-reviewed Article |
| Enlaces: |
 
In this study, the researchers sought to investigate the implementation strategies of product placements and examine the relationships among exposure times, plot connection and the effects of product placements in Taiwanese idol dramas. The study addresses an on-going question about…
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| Fecha: |
2013-11-27 |
| Recurso: |
American Journal of Business and Management |
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