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Intangible assets in the internationalization of Spanish wineries: Directive and compared perception between family and non family businesses, Intangible assets in the internationalization of Spanish wineries: Directive and compared perception between family and non family businesses, Intangibles en la internacionalización de las bodegas españolas: Percepción directiva y comparada entre empresas familiares y no familiares Fuentes-Lombardo, Guadalupe; Universidad de Jaén - Fernández-Ortiz, Rubén; Universidad de La Rioja - Cano-Rubio, Miriam; Universidad de Jaén
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