This version has had some references removed for republication as a book chapter, but is substantially the same as the definitive published version. The definitive version is available at www3.interscience.wiley.com., This paper draws on a qualitative study that was undertaken…

In order to keep the life and works of J.A. Samaranch alive in the memory of the Olympic section of the Journal of Human Sport and Exercise, the Editorial Committee has decided to recover a previously unpublished interview from the…

There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote…