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Political Marketing Canadian Style? The Conservative Party and the 2006 Federal Election
Paré, Daniel J; University of Ottawa, Department of Communication - Berger, Flavia; University of Ottawa, Department of Communication
Formato: |
info:eu-repo/semantics/article, research-article, info:eu-repo/semantics/publishedVersion |
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![](http://science-h.com/sh/assets/temas/umad/img/tema/globe.png)
Abstract: This study investigates the change in Conservative Party behaviour during the 18 months between the 2004 and 2006 Canadian federal elections. It asks: How did the Conservative Party strategy influence the shift in voter preference during the 2006 Canadian…
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Fecha: |
2008-02-28 |
Recurso: |
Canadian Journal of Comumunication |
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