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Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market
Oghojafor, B.E.A; Department Of Business Administration, University of Lagos, Nigeria - Ladipo, P.K.A.; Department Of Business Administration, University of Lagos, Nigeria - Nwagwu, Kennedy Ogbonna; Department Of Business Administration, University of Lagos, Nigeria
Formato: |
Peer-reviewed Article |
Enlaces: |
Supermarket as a shopping outlet is widely documented in marketing literature. This is without any cognizance to African traditional open market as a potential substitute. This gap is now recognized to warrant a comparison between these two outlets. The study…
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Fecha: |
2012-11-30 |
Recurso: |
American Journal of Business and Management |
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