This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and…

Recent work on the application of relevance theory to humorous speech-acts (jokes) defines these as being characterised by an increased demand in processing effort for the attainment of maximum contextual effects. This increase, however, is limited to the resolution of…

Novelty is a concept of great importance in the writing of a research paper, given that the author has to persuade the audience of the news value of the reported research, which makes it worth publishing. In this paper I…

Previous research into the linguistic benefits of study abroad suggests that vocabulary growth among less proficient learners is substantially enhanced by study abroad, whereas more proficient learners make less progress in terms of items gained. This study aims to assess…

This study investigates an approach of knowledge discovery and data mining in insufficient databases. An application of Computational Taxonomy analysis demonstrates that the approach is effective in such a data mining process. The approach is characterized by the use of…

This study investigates an approach of knowledge discovery and data mining in insufficient databases. An application of Computational Taxonomy analysis demonstrates that the approach is effective in such a data mining process. The approach is characterized by the use ot…

This study examines the relationship between knowledge management and organizational resilience. The sample for the study consisted of one hundred and twenty eight (128) employees from the thirty four manufacturing companies that are registered with the manufacturers Association of Nigeria,…

This empirical study investigates the type of knowledge the NGOs (Non-Governmental Organisations) transfer to the beneficiaries in Bangladesh.  About 22,000 NGOs are in operations in Bangladesh with a view to developing the socio-economic conditions of their beneficiaries. Knowledge transfer is…

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In this article we will introduce certain considerations that must be taken into account while implementing the change operations of the belief change theory. The abstract models of bellief change make no considerations in respecto to the internal structures of…