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Effect of Consumers Mood on Advertising Effectiveness
Owolabi, Ademola B.; Department of Psychology, University of Ado-Ekiti, Nigeria
Formato: |
info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion |
Enlaces: |
It is a fact that mood-state knowledge is of particular relevance for the understanding of consumer behavior. The belief that it may be affected by the content of marketing communication and the context in which these communications appear was the…
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Fecha: |
2009-11-29 |
Recurso: |
Europe's Journal of Psychology |
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