Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…

The study of Chinese multinationals (MNEs) is becoming one of the most promising research topics in the international business literature. After outlining the distinctive characteristics of the internationalization process of Chinese MNEs, this chapter analyzes the influence of various host…

Esta Tesis Doctoral está compuesta de dos partes bien diferenciadas. La primera parte consta de dos capítulos que contribuyen a la literatura empírica de las redes sociales, una rama emergente en la economía moderna. Las interacciones sociales -representadas en redes…

Foreign direct investment (FDI) ownership decision is one of the most researched topics in the international business literature. However, little is known about the extent to which this knowledge can be applied to emerging-economy multinationals. Building on the institutional, transaction…

Unlike traditional approaches, new communicative trends disregard the role of word-formation mechanisms. They tend to focus on syntax and/or vocabulary without analyzing the mechanisms involved in the creation of lexical items. In this paper, based on the analysis of the…

The Chinese tourism sector is experiencing one of the highest levels of growth, to the extent that China is set to become the leading world power in tourism within the coming decade. Therefore, studying this important sector deserves particular attention.…

Nowadays, China is one of the most important destinations for international expansion of firms from all over the world. Based on the traditional theory on foreign direct investment and the resource-based view of the firm, this paper analyzes the influence…

China’s growing economic importance has led to a significant increase in the volume of empirical research about business and management in this country during the last few years. This study reviews the 180 empirical papers focusing on the Chinese context…

One of the issues attracting wider attention within the research into corporate internationalization is the choice of mode of entry into a foreign country. At present, China is one of the destinations which is acquiring greater importance in the international…