| Título: | From Marshall McLuhan to Harold Innis, or From the Global Village to the World Empire |
| Autores: | Tremblay, Gaëtan; University of Quebec at Montreal |
| Fecha: | 2012-12-13 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: | Innis; McLuhan; Media theory: Technology theory; Globalization |
| Descripción: | The author presents a personal reading of the pioneering contribution to communication studies made by two Canadian thinkers: Marshall McLuhan and Harold A. Innis. Running counter to the general trend stressing their similarities, he highlights their differences. Rejecting their techological-determinist standpoint, the author proposes a comprehensive and critical summary of their analytical frameworks and methodologies, seeking to assess the influence they have had on his own perspective, tracing the contributions they have made to the evolution of communication research. The author’s viewpoint is condensed in the title: we should go back from McLuhan to Innis, from a framework inspired by the global-village metaphor to one based on the expansion of empire.L’auteur présente ici une lecture personnelle de la contribution aux études en communication de deux pionniers canadiens, Marshall McLuhan et Harold A. Innis. À rebours des interprétations habituelles qui en soulignent les affinités, il met en evidence leurs différences. Refusant d’emblée leur déterminisme technologique, il propose une synthèse compréhensive et critique de leurs cadres d’analyse et de leurs démarches méthodologiques, cherchant à évaluer l’influence de l’un et de l’autre dans son cheminement personnel, et à retracer les avancées et les dérives auxquelles ils ont contribué dans l’évolution de la recherche en communication. Le titre condense le point de vue de l’auteur: il faut remonter de McLuhan à Innis, passer de la grille de lecture qu’inspire la métaphore du village global à celle qu’appelle l’expansion de l’empire. |
| Idioma: | Inglés |
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