| Título: | Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice |
| Autores: | Wehmeier, Stefan; University of Southern Denmark |
| Fecha: | 2009-06-11 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
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| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
communication Keywords: Research methods; Delphi study; Public relations; Management; Organizational communication |
| Descripción: | Abstract: This Delphi study is about the future directions of public relations. International public-relations experts, scholars and practitioners, are asked about the relationship between theory and practice, as well as the impact of different disciplines, academic concepts, and theories on public relations. By looking at recent developments in public relations, different trends become obvious: The practical field, as well as public relations teaching, is drifting toward a management perspective. “Communication management” is a term that has been adopted heavily in recent years. The academic research, however, although still lacking theory building, tries to tie in to sociological theories. It looks as though public relations, on the one hand, tries to become more accepted in the management field and, on the other hand, claims its place in society. This study underlines both trends.Résumé : Cette étude Delphi porte sur les directions futures des relations publiques. Dans cette étude, on a demandé à des experts, chercheurs et pratiquants internationaux en relations publiques leurs avis sur le rapport entre théorie et pratique ainsi que sur l’effet que divers disciplines, concepts et théories académiques ont sur les relations publiques. Parmi les développements récents en relations publiques, diverses tendances se démarquent. Par exemple, le côté pratique des relations publiques et leur enseignement adoptent de plus en plus un point de vue administratif. En effet, l’expression « administration de la communication » (« communication management ») se répand de plus en plus depuis quelques années. En même temps, la recherche académique, dont le développement de théories pertinentes présente encore des lacunes, essaie plutôt de recourir à des théories sociologiques. Il semble que les relations publiques tentent d’une part de se faire accepter dans le secteur administratif et d’autre part de se faire une place dans la société en général. Cette étude souligne les deux tendances. |
| Idioma: | Inglés |
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