| Título: | The Sponsorship Scandal as Communication: The Rise of Politicized and Strategic Communications in the Federal Government |
| Autores: | Kozolanka, Kirsten; Carleton University |
| Fecha: | 2006-07-19 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
Communication Political communication; Corporate communication; Strategic communication; Government communication; Politicization; Democratic deficit |
| Descripción: | Abstract: The Canadian “sponsorship scandal” provides an opportunity to examine how communications in the federal government has become an increasingly strategic function that has shifted from information provision to promotion, and from substance to image. This article traces how government communications became institutionalized and centralized, using the sponsorship program as an example of how strategic government communications has become embedded in government structures and practices. It finds that the sponsorship program, like other government strategic communications efforts, is a product of politicized government communications practices and activities. The article suggests that strategic communications has led public policymaking and, as demonstrated in the sponsorship program, may have additional impacts on what has been called the “democratic deficit.” Résumé: Le scandale des commandites au Canada offre l’occasion d’examiner le rôle stratégique joué aujourd’hui par les communications du gouvernement fédéral, un rôle qui passe de plus en plus de l’information vers la promotion et du contenu vers l’image. Cet article prend appui sur l’exemple du programme des commandites afin d’examiner la manière dont la communication stratégique s’est intégrée dans les structures et les pratiques du gouvernement et décrit comment les communications gouvernementales sont devenues institutionnalisés et centralisées. L’article conclut que le programme de commandites, comme d’autres efforts de communication stratégique de la part du gouvernement, est le produit de pratiques et d’activités de communication gouvernementale qui sont politisées. Il suggère, en outre, que les communications stratégiques ont influencées la formulation de politiques publiques et qu’elles peuvent avoir un impact additionnel sur ce qui a été appelé le « déficit démocratique » dans le programme des commandites. |
| Idioma: | Inglés |
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