| Título: | McLuhan: Where Did He Come From, Where Did He Disappear? |
| Autores: |
Katz, Ruth; Hebrew University of Jerusalem Katz, Elihu; University of Pennsylvania |
| Fecha: | 1998-03-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: | Communication |
| Descripción: | Abstract: Writings by and about McLuhan trace his interest in the comparative study of media to his literary training at Cambridge in the 1930s which was occupied with the aesthetics of sight and sound and the predominance of representational forms over the content represented. This paper puzzles over the lack of reference -- by McLuhan, his mentors, and his critics -- to an earlier group of British thinkers (from Shaftesbury to Adam Smith) who deliberated over the differences among the arts. Their treatises on how the mind processes visual and auditory information remarkably foreshadow McLuhan's assertion that the media constrain how we think and feel. Present-day debate over the effects of new media technology, as well as current theories of reception, reflect McLuhan's stimulating (though exasperating) insights. His footprints also point to cognitive science and, of course, to globalism. Résumé: Les écrits de McLuhan et ceux sur lui attribuent son intérêt pour l'étude comparative des médias à sa formation littéraire à Cambridge dans les années trente, formation portant sur l'esthétique du son et de la visuelle, et sur la prédominance de formes représentatives sur le contenu représenté. Cet article s'interroge sur le manque de références -- tant chez McLuhan que chez ses mentors et ses critiques -- à un groupe antérieur de penseurs britanniques (de Shaftesbury à Adam Smith) qui délibérèrent sur les différences parmi les arts. Leurs traités sur comment l'esprit assimile l'information visuelle et auditive présagent de manière remarquable l'assertion de McLuhan que les médias forment nos pensées et nos sentiments. Les débats contemporains sur les effets de nouvelles technologies médiatiques, ainsi que les théories de réception courantes, reflètent les idées stimulantes (quoique exaspérantes) de McLuhan. Sa démarche mène aussi dans la direction des sciences cognitives et, bien sûr, du globalisme. |
| Idioma: | Inglés |
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