| Título: | An Evaluation for Scholarly Societies and Non-profit Associations: Self-publish or Go Commercial--Critical Issues for Boards and Managers |
| Autores: | Ludwig, Walter; The Prospect Group |
| Fecha: | 1997-03-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: | Communication |
| Descripción: | Abstract: The historical relationship between societies and commercial publishers is coming under increasing scrutiny, and for good reason. This paper discusses the issues of branding, content, finances, and stewardship in the context of non-profit-organization publishing. The arguments and tactics of commercial publishers in securing societies' publishing business are dissected, and the economics of commercial versus self-publishing are presented. A strong case is made that scholarly societies have both market and legal reasons to examine closely the blandishments of commercial publishers. Résumé: Le rapport historique entre société et éditeurs commerciaux suscite un examen de plus en plus attentif, et pour cause. Cet article discute des questions de marques de commerce, de contenu, de financement, et de responsabilité dans l'édition à but non lucratif. Il examine les raisonnements et les tactiques des éditeurs commerciaux qui accaparent la charge d'éditer la grande part des publications dans notre société, et compare le financement de l'édition commerciale à celui de l'édition à but non lucratif. L'article soutient fortement que les sociétés savantes ont de bonnes raisons autant commerciales que légales de mettre en question les cajoleries des éditeurs commerciaux. |
| Idioma: | Inglés |
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