| Título: | Strategic Planning for Issues Management: The Communicator as Environmental Analyst |
| Autores: | Ferguson, Sherry Devereaux; University of Ottawa |
| Fecha: | 1993-01-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
Communication Communication; Environmental analysis; Strategic planning |
| Descripción: | Abstract: To cope with an uncertain external environment, organizations are planning strategically for issues management. At the foundation of strategic planning is environmental analysis, an increasingly common function of the organizational communicator. This article examines the type of systems and activities that characterize environmental analysis practices in Canadian government communication directorates. Résumé: Obligées de composer avec un environnement externe incertain, les organisations doivent tenir compte des grands enjeux dans leur planification stratégique. À la base de cette planification stratégique, se trouve l'analyse environnementale, une fonction qui tend à relever de plus en plus du rôle des responsables des communications organisationnelles. Cet article présente les caractéristiques et les activités liées aux pratiques d'analyse environnementale dans les directions des communications au sein du gouvernement canadien. |
| Idioma: | Inglés |
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