| Título: | Game Theory Models for Organizational/Public Conflict |
| Autores: | Murphy, Priscilla; Drexel University |
| Fecha: | 1991-02-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
Communication Game theory analysis |
| Descripción: | Abstract: This paper applies game theory to conflicts between organizations and publics. Non-cooperative games--the duel (Chernobyl), the game of tag (Ford Pinto), and the escalation game (A. H. Robins' Dalkon Shield)--are contrasted with a cooperative bargaining game between an organization and its publics (Procter & Gamble's Rely tampon recall). Résumé: Cette étude applique la Théorie des jeux aux situations de conflits ou de crises entre des organisations et des parties du public. Modèles noncoopératifs--le duel (Chernobyl), le jeu de recherche et poursuite (Ford Pinto), et le jeu d'escalade (le Dalkon Shield de A. H. Robins)--sont contrastés avec un jeu coopératif de négociation entre une organisation et sa clientèle (le retrait du Rely tampon de Procter & Gamble). |
| Idioma: | Inglés |
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