| Título: | The U.S. Competitive Advantage in the Global Television Market: Is it Sustainable in the New Broadcasting Environment? |
| Autores: |
Hoskins, Colin; Faculty of Business, University of Alberta McFadyen, Stuart; Faculty of Business, University of Alberta |
| Fecha: | 1991-02-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
Communication Global television; De-regulation |
| Descripción: | Abstract: Porter's Competitive Advantage framework is employed to examine whether the advantages that have enabled U.S. television program suppliers to dominate world trade are sustainable in the new broadcasting environment resulting from technological change and de-regulation. Résumé: La structure mise au point par Porter pour calculer l'avantage compétitif sert à examiner si les avantages qui ont permis aux fournisseurs américains d'émissions télévisées de dominer le marché mondial peuvent s'employer également dans le cadre du marché de la télévision tel qu'il est actuellement, vu les changements techniques et la déréglementation. |
| Idioma: | Inglés |
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