| Título: | Key Success Factors for Developing Competitive Intelligence in Organisation |
| Autores: |
Nasri, Wadie; Higher Institute of Management, University of Gabes, Tunisia Zarai, Mohamed; Faculty of Business Administration, Majmaah University, Saudi Arabia |
| Fecha: | 2013-09-03 |
| Publicador: | American Journal of Business and Management |
| Fuente: |
 |
| Tipo: | Peer-reviewed Article |
| Tema: |
Competitive Intelligence, IC process and effort, function, personal, product, organisations |
| Descripción: | The purpose of this paper is twofold. First, to understand Competitive Intelligence (CI) and report the process that is commonly used to create and maintain a CI program in organizations. And second, to provide key success factors in developing a functional intelligence program for an organization. The paper presents a review of the literature on CI process to collect and analyze competitive information within organizations in order to identify key success factors in developing a functional intelligence program for an organization. Five success factors can be defined as an item related to CI process: management support and understanding, focus and CI effort, location of CI function, CI personal, and product. The paper provides executive decision makers and strategic managers a better understanding of what CI process and appropriate to the decisions they must to develop a functional intelligence program for an organization. |
| Idioma: | Inglés |
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