| Título: | The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis |
| Autores: |
Akpoyomare, Oghojafor Ben; Department of Business Administration, University of Lagos, Lagos State, Nigeria Adeosun, Ladipo Patrick Kunle; Department of Business Administration, University of Lagos, Lagos State, Nigeria Ganiyu, Rahim Ajao; Department of Business Administration, University of Lagos, Lagos State, Nigeria |
| Fecha: | 2012-11-30 |
| Publicador: | American Journal of Business and Management |
| Fuente: |
 |
| Tipo: | Peer-reviewed Article |
| Tema: |
Economics, food industry product, attribute, positioning, perception, decision making process, needs recognition economic |
| Descripción: | This study investigates the influence of product attributes on consumer purchase decision in Nigerian food and beverages industry: A study of Lagos Metropolis. Descriptive research method was used to survey 400 customers of the selected two companies in food and beverages industry. Data were collected through questionnaire administered. Descriptive statistic and Pearson correlation coefficient was used as a method of data analysis. The result of the analysis reveals a positive correlation between product attribute and consumer purchase decision. Indeed, consumer purchase decision can be viewed as a process in which consumers evaluate alternative products on the strength of various attributes and on the basis of which marketers differentiate and set their brand apart from competition. |
| Idioma: | Inglés |
1 Role of Discretionary Current Accruals on Earning Management- A Case Study: Publicly Traded Companies at Tehran Stock Exchange por Kordlouie, Hamidreza; International Qeshm Branch, Islamic Azad University, Iran,Jadidol Eslami, Davood; Accounting Department, Shahid Shamsipour Faculty, Iran,Mahmoudzadeh, Elmira; Accounting Department, South Tehran Branch, Islamic Azad University, Iran | 6 A Diagnostic Method for Procedural Justice por Flint, Douglas H.; Faculty of Business Administration, University of New Brunswick, Canada,Haley, Lynn M.; Faculty of Business Administration
University of New Brunswick, Canada,McNally, Jeffrey J.; Facultyof Business Administration
niversity of New Brunswick, Canada |
2 Risky Business in Conflict Zones: Opportunities and Threats in Post Conflict Economies por Hacioglu, Umit; Beykent University, Istanbul, Turkey,Celik, Ismail Erkan; Beykent University, Istanbul, Turkey,Dincer, Hasan; Beykent University, Istanbul, Turkey | 7 The Impact of Strategic Planning on Online Banking: An Empirical Study in Saudi Arabia por Abdalkrim, Gaafar Mohamed; Department of Business Administration, College of Science and Humanity Studies-Alsulial, Salman Bin Abdulaziz University, Saudi Arabiaa,Khrais, Laith Talal; Department of Business Administration, Salman Bin Abdulaziz University, Saudi Arabia |
3 Management Information System as a Catalyst to Organisational Performance in the 21st Century: A Study of Selected Banks in Nigeria por A, Obasan Kehinde; Department of Business Administration, Olabisi Onabanjo University, Ago – Iwoye, Ogun State, Nigeria,A, Soyebo Yusuf; Department of Accounting and Finance, Lagos State University, Ojo, Nigeria | 8 The Implementation Process of Nationalization of Workforce in Saudi Arabian Private Sector: A Review of “Nitaqat Scheme” por Sadi, Muhammad Asad; College of Industrial Management, King Fahd University of Petroleum and Minerals, Saudi Arabia |
4 Theorising the Failure of Technological Innovation Diffusion in the Nigerian Automobile Industry: The Case of Ford Motors Nigeria por Oigiagbe, Oseme; Leeds Metropolitan University, Leeds, UK,George, Olusoji; Department of Business Administration, University of Lagos, Nigeria,Owoyemi, Oluwakemi; Department of Industrial Relations and Personnel Management, University of Lagos, Nigeria | 9 An Analysis of Global Training and Experience Sharing in Multinational Companies por Moumita, Nishat; American International University, Dhaka, Bangladesh,Zaman, Laila; East West University, Dhaka, Bangladesh |
5 Challenges of Electronic Payment Systems in Ghana: The Case of e-ZWICH por Haruna, Issahaku; Department of Economics and Entrepreneurship Development, Faculty of Integrated Development Studies, University for Development Studies | 10 Globalization and the Economy: What Students Think por Borstorff, Patricia C; College of Commerce and Business Administration, Jacksonville State University, AL, USA,Hearn, Mark W; College of Commerce and Business Administration, Jacksonville State University, AL, USA,Turley, Falynn; College of Commerce and Business Administration, Jacksonville State University, AL, USA |