Título: What Strategies should be Adopted for Small Level Business in the Prospective of Entrepreneurship
Autores: Ikram, Muhammad
Gohar, Faisal Rashid
Jamal, Atif
ul Haq, Muhammad Zia
Fecha: 2013-11-29
Publicador: European Journal of Business and Management
Fuente:
Tipo: info:eu-repo/semantics/article
Peer-reviewed Article
info:eu-repo/semantics/publishedVersion
Tema: No aplica
Descripción: In this article it is tried to find best strategies for small level businesses. For this purpose articles of different authors studied and ideas of different scholars also studied. There are three dominations discussed in this article which are marketing strategy, financial strategy and competitive strategy.  It is examined that how financial matter effect on small business and how can it cover. Marketing hardships also discussed and their solutions also provide. It is also discussed how a small business can get competitive advantage. Keywords:  Strategy, Small Business, Entrepreneurship, Marketing Strategy
Idioma: Inglés