| Título: | Internet Advertising in France vs. Slovakia (comparison study) |
| Autores: |
Madle?ák, Radovan Madle?áková, Lucia |
| Fecha: | 2013-06-30 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | Advertising, marketing and commercial activities on the Internet are the most recent trends of the last few years. In most countries of the world, the Internet is operated on a fully commercial basis. More than a half of its users need it for commercial purposes. Marketing experts in businesses are the main users of information from the Internet. This article is focused at the customer’s view at the Internet advertising in France a compare the results of the France and previous Slovak marketing researches. Keywords: Internet marketing, internet advertising, Internet advertising acceptation, France, Slovakia |
| Idioma: | Inglés |
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