| Título: | Governance of Buyer Supplier Relationship in Morocco Context: Qualitative Study |
| Autores: |
Jouali, Jamila Chakor, Abdelatif |
| Fecha: | 2013-06-30 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | Research excellent, strong relationships, between buyers, and supplier in a highly competitive business, emerging as a solution to ensure the profitability and sustainability of the organizations.Establish sustainable and stable relations with different partners appear forward as a solution that can be a potential source of competitive advantage. However, how these relationships are built, managed in a Moroccan context remains neglected. The objective of this paper is to explain the mechanisms and processes by which the buyer-seller relationships in emerging and developing morocco companies. Key words: buyers-suppliers, social exchange, trust, commitment |
| Idioma: | Inglés |
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