Título: Strategic Analysis of Chrysler in the 2008 Crisis
Autores: Hamdan, Yara
Fecha: 2012-11-30
Publicador: European Journal of Business and Management
Fuente:
Tipo: info:eu-repo/semantics/article
Peer-reviewed Article
info:eu-repo/semantics/publishedVersion
Tema: No aplica
Descripción: This research studies the strategies followed by Chrysler Corporation before and during the 2008 economic crisis, and analyses the gaps that led it to get into bankruptcy. At the beginning, a brief demonstration of Chrysler’s structure and culture is discussed, and then the strategic factors analysis starts showing what policies were implemented and the success or failure of them. Keywords: Chrysler, Economic crisis, Strategic factors, Bankruptcy, Restructuring.
Idioma: Inglés