| Título: | Data Mining the Kids: Surveillance and Market Research Strategies in Children's Online Games |
| Autores: |
Chung, Grace; Simon Fraser University Grimes, Sara M; Simon Fraser University |
| Fecha: | 2006-01-10 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: | Children's media; Content analysis; Cultural studies; Ethics; Internet/IP/WWW; Policy |
| Descripción: | Abstract: This paper explores privacy issues in relation to the growing prominence of marketing research and data mining in websites for children. Whereas increasing protection is given to individuals’ personal information, little attention is paid to information that is aggregated, electronically scanned, and sorted — despite the fact that aggregate information is often highly valued by the marketing industry. The authors review current trends in Internet market research, data mining techniques, policy initiatives, and the contents of some of the most highly frequented children’s game sites. The paper demonstrates how common data mining practices constitute a threat to children’s emerging rights online. Résumé : Cet article explore la question de la vie privée des enfants et la proéminence croissante de la recherche marketing et le « data mining » dans le développement et gestion des sites Web pour enfants. De plus en plus, l’incorporation des technologies «data mining» dans les sites Web résultent en un fusionnement de contenu et commerce, ce qui élève un nombre de questions concernant les droits des enfants et les responsabilités des chercheurs. Les auteurs concluent que les droits naissants des enfants en ligne sont à risque dans ce contexte commercial de l’Internet. |
| Idioma: | Inglés |
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