| Título: | Mass Communication: Some Redefinitional Notes |
| Autores: | Lorimer, Rowland |
| Fecha: | 2002-01-01 |
| Publicador: | Canadian Journal of Comumunication |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article research-article info:eu-repo/semantics/publishedVersion |
| Tema: |
Communication Mass communication/definition; Broadcasting; Newspapers; Mass/interpersonal communication; Public access; Technology |
| Descripción: | Abstract: This paper offers a new definition of mass communication, one that embraces the Internet and its capacity to allow communication between individuals on a mass scale; decentralized broadcasting by means of the Web; and the traditional, centralized media of mass communication such as broadcasting and newspapers. It argues that such a redefinition affirms public access and relegates centralized broadcasting to a more appropriate, particular type of mass communication. It also discusses other redefinitional literature that focuses on the mass/interpersonal communication dichotomy. The paper is intended both to redefine and to encourage discussion of the significance of changing, modern communication technology. Résumé : Cet article propose une nouvelle définition de la communication de masse qui inclut : Internet et sa capacité d'assurer la communication entre individus à une échelle de masse; la radiodiffusion décentralisée que permet le Web; et les médias centralisés traditionnels de la communication de masse comme la radiodiffusion et les journaux. L'article soutient qu'une telle redéfinition permet de mettre de l'avant l'idée d'accès du public et relègue la radiodiffusion centralisée à un type particulier de communication de masse, ce qui semble plus approprié. Il discute aussi d'autres écrits proposant des redéfinitions portant sur la dichotomie « communication de masse/communication interpersonnelle ». Le but de l'article est à la fois de redéfinir la signification de technologies de communication modernes et changeantes et d'encourager la discussion de cette signification. |
| Idioma: | Inglés |
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