| Título: | Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry |
| Autores: |
Rachapila, Tanakorn; Integral development studies program
Faculty of management science
Ubon Ratchathani University, Thailand Jansirisak, Dr. Sittha; Assistant professor, Faculty of engineering Ubon Ratchathani University, Thailand |
| Fecha: | 2013-07-03 |
| Publicador: | International Journal of Business and Social Research |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
| Tema: |
Environment analysis;Competitive Forces; Competitiveness Porter’s Five Forces;Sweet Corn; Agribusiness |
| Descripción: | The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low. |
| Idioma: | Inglés |
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