| Título: | Creativity and Marketing: Interview With Marie Taillard |
| Autores: |
Taillard, Marie; Creativity Marketing Centre, ESCP Europe – London Campus Glăveanu, Vlad; EJOP Editor, Aalborg University, Aalborg, Denmark |
| Fecha: | 2012-11-30 |
| Publicador: | Europe's Journal of Psychology |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach. |
| Idioma: | Inglés |
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