| Título: | Sustainability of Commercial Banks: Role of Brand Image over Brand Equity |
| Autores: |
Azad, Md. Abul Kalam Huq, Begum Ismat Ara Al Muzahid, Md. Maruf |
| Fecha: | 2013-05-17 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | Sustainability has become a major concern for any business. A large number of studies have linked a positive relationship between sustainability and brand equity. We have used seven factors model viz.; perceived quality, brand awareness, brand association, brand image, brand name, brand loyalty and overall brand equity to measure brand equity. Since, Brand Image and Brand Loyalty have loaded in Factor analysis of the study; we aimed at exploring the influence of brand image over brand equity of Islami Bank Bangladesh Limited (IBBL). Both Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were run to investigate the causal relationship and model fit analysis of the model respectively. Primary data was collected from 330 respondents after interviewing with structured questionnaire within Dhaka city. Interview period was December 2012. SEM resulted in four factors loading; where brand image and brand loyalty were found to have strong influence over brand equity. CFA signified the model fit and explained strongest influence of brand image. Keywords: Brand equity, Brand image, Factor Analysis |
| Idioma: | Inglés |
1 | 6 Factors Influencing Jobs Satisfaction in Two Chinese Universities por Tian, Heng,Yu, Heyuan |
2 Ethics of Investment and the Social Responsibilities of the Islamic Banks por Mounira, ARAB,Gabanni, Abdul | 7 Entrepreneurial Competencies and Entrepreneurial Spirit in Japan por Wong, Hajimasi |
3 An Empirical Study on the Knowledge Sharing Behaviour among Employees in Small Enterprises por Vonartas, Alexander | 8 Necessity and Feasibility of Supervisory Management Style por Tu, Yiyuan,Zhuang, Tianhua |
4 | 9 The Intercultural Communication Theory and the Distributed Decision-Making por Muhammad, Siti |
5 A New Approach to Evaluate the Auditor Reporting Quality por Mohammed, Syed,Jubair, Abdullah | 10 |