Título: Corporate Social Responsibility Practices in Mobile Tele-Communications Industry in Nigeria
Autores: O .F., Osemene
Fecha: 2012-07-01
Publicador: European Journal of Business and Management
Fuente:
Tipo: info:eu-repo/semantics/article
Peer-reviewed Article
info:eu-repo/semantics/publishedVersion
Tema: No aplica
Descripción: The study assessed the impact of corporate social responsibility (CSR) practices in the Nigerian telecommunication industry (2006 – 2011) by evaluating the factors influencing CSR adoption. Primary data were obtained from pretested questionnaire administered to 400 respondents (stakeholders and telecommunication staff) across the six geopolitical zones of Nigeria using a purposive sampling technique. Secondary data on the annual reports of the company (2007-2011) were examined. Data were analyzed using appropriate descriptive and inferential statistics at P<0.05 significant level. Results revealed that CSR impacted positively on the environment, telecommunication staff and stakeholders. Factors that influenced CSR practices were identified as X1(competition), X2(subscribers demands), X3(pressure from civil and human right group), X7(service quality), X9(legal requirements), and X10(infrastructural decay).The study concluded that MTN CSR policy is on course but grossly inadequate in view of the colossal profits made by the company  over the study period. Key words:  Nigeria telecommunication industries, Corporate Social Responsibilities
Idioma: Inglés