| Título: | Destination image and tourism: A case study of Bangladesh |
| Autores: | Zahra, Isan |
| Fecha: | 2012-04-29 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | The role of destination image, during the destination selection process, is of great significance. Most of the destination image researches have been aimed at western destinations; research on low profile destinations like Bangladesh has been limited. This study addressed this gap by attempting an in-depth understanding of Bangladesh image as a tourist destination worldwide, on the basis of primary data collected from European and Asian respondents residing in UK. The research revealed a current situation of very low image of Bangladesh, which appeared distorted and highly negative among most respondents. This report further aid in understanding that destination image is formed through a consistent information circulation between the destination and the tourists’ home country. A proper communication of the brand has great impact on the formation of a positive image and the success of a destination. Keywords: Bangladesh tourism, image study, ecotourism, enclave tourism |
| Idioma: | Inglés |
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